STRATEGY
MAPS
A coffee table book
for strategy nerds
ii
FAMOUS
MANAGEMENT
GURU PETER
DRUCKER
ONCE SAID...
iii
Tell me what you value and
I might believe you.
But show me your calendar
and your bank statement,
And I’ll show you
what you really value.
iv
The same is true
of understanding
corporate strategy
v
Understanding
company or competitive
strategy doesn’t come
from listening to their
senior executives
rattle off carefully coached
talking points.
vi
Instead,
corporate strategy is
found, as Drucker said,
where companies allocate
their time and money.
vii
It is found by
mining resource allocation
and relationship data
Who are their vendors?
Their partners, investments,
M&A targets? These are the
non-BS predictors
of strategy
viii
The Strategy Maps
in this book
shine a light
on the strategy of some
of the world’s most
important companies
ix
If you are a data
or strategy nerd like us,
we think you’ll enjoy this
Big Tech
Amazon Healthcare
Amazon Retail
Apple
Microsoft
Netflix
Nvidia
Consumer
& Retail
Alibaba
Chipotle
EBay
Instacart
LVMH
PepsiCo
Shopify
Fintech
Affirm
Block
Goldman Sachs
Nasdaq
Santander
State Farm
UBS
Visa
Wells Fargo
Healthcare
Cigna
Mayo Clinic
Medtronic
Novartis
UnitedHealth Group
Industrials
AMD
Arm
Autodesk
Bosch
BP
Caterpillar
Exelon
Ford
Lockheed Martin
Saudi Aramco
SpaceX
Stanley Black & Decker
Toyota
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Contents
x
xi
About this book
The strategy maps in this book were
built by the nerds at CB Insights.
The CB Insights technology insights platform
synthesizes, analyzes and visualizes millions
of unstructured information sources to help you
understand technology markets and companies
in real time.
For more on our software, data and research,
visit www.cbinsights.com.
01
BIG
TECH
2
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strategy map
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strategy map
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strategy map
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strategy map
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strategy map
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strategy map
CONSUMER
& RETAIL
02
9
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strategy map
03
FINTECH
17
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HEALTHCARE
04
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strategy map
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strategy map
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strategy map
05
INDUSTRIALS
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strategy map
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strategy map
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strategy map
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strategy map
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strategy map
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strategy map
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strategy map
40
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strategy map
41
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strategy map
42
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strategy map
43
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strategy map
44
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strategy map
45
Dig deeper into this
strategy map
46
About this book
The strategy maps in this book were
built by the nerds at CB Insights.
The CB Insights technology insights platform
synthesizes, analyzes and visualizes millions
of unstructured information sources to help you
understand technology markets and companies
in real time.
For more on our software, data and research,
visit www.cbinsights.com.